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Search Engine Marketing/Optimization - Web Developer

About Search Engine Marketing/Optimization

Previous Entry Search Engine Marketing/Optimization Aug. 16th, 2005 @ 10:21 am Next Entry
Today is my second day working at a web development company and I discovered that I am going to be "heading-up" one of the services we offer, which is search engine marketing/optimization. The owner of the company has asked me to re-think the process they have been using for this in the past because it's become outdated (using the same method for 6 years when you're dealing with technology is way too long).

Do any of you have any websites, programs, or methods for search engine optimization/marketing that would be worth looking into?

The program that we are using for SEO is called Web Position Gold 2. If you know anything about this program, what are your opinions as far as how it compares to other SEO systems? The version we are running is somewhat old, and one of my options is to upgrade to the newest version (Web Position Gold 3 Platinum), but if there is better software out there I would like to look into that.
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Date:August 16th, 2005 05:39 pm (UTC)
Your rankings in the Big Three - Yahoo!, MSN Search, and Google - are pretty much all that matter these days. Get those up, and they'll almost certainly be 99.999% of your hits.

This essentially means traditional SEO programs are useless - they may submit you to a thousand piddly little search engines, but it's going to be mostly a waste of time.

Good, semantic markup (i.e. header tags, well formed (X)HTML) and good content (causing incoming links) are the best ways to get good rankings.

You can try sleazier methods, but the engines will eventually penalize you for it.
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Date:August 16th, 2005 06:24 pm (UTC)
Completely agree with ceejayoz. I looked into SEO techniques and the most important one is good, linked, well-described, and completely accessable content.

Most of the "techniques" overlap a great deal with accessability so what would probably be the most useful thing would be to dump the program, write a standards document, and make sure that all future development adheres to those standards.
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Date:August 16th, 2005 07:20 pm (UTC)
If you have a lot of websites to manage, web position is pretty good. The one I use includes wordtracker for keywords, and has a lot of good stuff to automate and evaluate the seo process - updated every day to adjust to changing algorithms.

I don't use it to submit, but I do use it to test things, keep track of positioning and competition, and manage a large number of sites. And it isn't too expensive. Ditto what they said about google, yahoo, msn, but creating your own standards means you are going to have to do it every time someone changes their algorithm. Checking your pages against web positions saves tons of time.
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Date:August 16th, 2005 11:37 pm (UTC)
I agree with the above comments. I've had decent luck with getting ranking improved by doing exactly what has been mentioned.

Examples: On Google my site is now in the top ten pages whereas it used to be on about 20 or so. MSN I'm now on page three (used to be 15). Yahoo I'm now on page three (used to be 23). I just try to stay on top of it and keep working for even higher results.
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